It's hard to imagine a professional universe where social media isn't part of the strategy, isn't it? You can't just quit FB, Twitter, Instagram etc. That's true to an extent, but the key is coming up with a low-maintenance social media program (Ha! There's an oxymoron) that doesn't detract from the work you do that really matters. As this Times piece says, social media has an addictive quality that erodes your ability to concentrate. It's hard to do good work when you cannot focus for long periods of time without a social media fix.